Veritas Farms
As a freelance designer, I created collateral for web, email and social media for various ad campaigns, updated packaging and produced a promotional video for a product launch.
Veritas Farms is a CBD brand that targets a unisex market from 20-40 years old. I used happy, aspirational imagery to sell CBD as a high-end lifestyle while keeping it down-to-earth, figuratively and literally— emphasizing nature and the Veritas farm. I conveyed high-end, but not too far out of reach. If you were to have the CBD products you needed, you would be a calmer, better-rested, more adventurous you.
